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Showplace 4

2007 Photo from the Christopher Crouch collection
3440 Bell St
Amarillo TX

Record #4652  
 Opened: April 1, 1977
 Closed: 2002
 Current Use: Fitness Center
Architectural Style(s):
National Register:
Current Organ: none
 Also Known As:
 Previously operated by: Noret Theatres

Information for this tour was contributed by John Szalkowski.

Showplace 4 opened in the late spring of 1977. It was the first non-union movie theater to open in Amarillo, which caused a tremendous uproar. We had automated single-reel projection transports that didn't require reel change-overs (the Cinema Twin on Western was the only other one that had similar equipment, but using a platter system). The owners refused to pay union wages to a projectionist for basically doing "nothing". Select ushers at Showplace were trained to thread and start the projectors. The projectionists union picketed the theater for many months after the opening.

 Photos remain the property of the Member and may not be reproduced without the written consent of the Member.

November 2009 photos from the Adam Martin collection.

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August 2007 photos from the Christopher Crouch collection.

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Last featured 1/16/2003. Last edited 6/10/2016.

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