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Beverly Theatre

Photo from the Darren Snow collection.
7740 Olive Blvd
University City MO

Record #11125  
 Opened: October 6, 1937
 Closed: 1986
 Current Use:
Architectural Style(s):
National Register:
Current Organ: none
 Also Known As: Beverly Art, Fine Arts
 Previously operated by: Philip Smith Theatres, General Drive-In Corporation, Mid-America Theatres, RKO Century Warner Theatres

Information for this tour was contributed by Darren Snow.

The Beverly was one of several theaters in the northwestern segment of St. Louis County that was run by Henry Holloway. In the 1960s, it belonged to the Mid-America chain, and manager Sam Chernoff remodeled it and converted it into an "art house" in February 1964. As the "Fine Arts" (a name adopted in 1970), the theater could sometimes be found showing G-rated movies in the daytime and X-rated fare at night. Offerings became gradually more "hard core" toward the end of the Mid-America era, which ended in 1984. At that point, the Fine Arts was taken over by a small local chain called Peoples Theaters. The last movie was shown in 1986, and the theater became a church. A very attractive building, it has been sold and gutted.

General Cinema documents indicate that the chain operated this theatre from June 1, 1949 until February 24, 1970.

 Photos remain the property of the Member and may not be reproduced without the written consent of the Member.

June 2022 photos from the Adam Martin collection.

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October 1999 photos from the Darren Snow collection.

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Photos from the Darren Snow collection.

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Last featured 3/8/2005. Last edited 12/24/2021.

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