1290 Orange Ave
Daytona Beach FL
April 1956 photo from the State Archives of Florida collection.
Studio: Tallahassee Fire Department
Fire at the Orange Hotel being fought by firefighters in Daytona Beach, Florida. Photographed on April 2, 1956.
The fire started about 11:30 p.m. in the Empire Theater and spread to the adjacent Orange Hotel. After a water main collapsed, firemen laid hose lines to the Halifax River about a block and a half away.
Note the Sherwin Williams paint store in the background at the far right next to the remains of the Empire Theater.